For Blonde, Gray, or White Hair
8 fl oz | $28.00
Achieve your ideal blonde, gray, or white hair shade with our Personalized Neutralizing Masque that’s formulated based on your exact hair goals and needs. This purple formula will neutralize brassy tones, giving your blonde, gray, or white hair an overall cool tone.
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Vegan
formulas -
Paraben, SLS, and SLES free
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100% PCR bottles & jars
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Cruelty
free
Your Brassy Hair Neutralized
Enriched with purple pigment to neutralize brassy tones, this formula offsets warm tones in blonde, gray, and white hair for an overall cool tone. This can also be used to tone highlights.
Enriched with purple pigment to neutralize brassy tones, this formula offsets warm tones in blonde, gray, and white hair for an overall cool tone. This can also be used to tone highlights.
Integrated neutralizers
Our Neutralizer for Blonde, Gray, and White Hair is only one of our three Neutralizer options. Explore our two other neutralizer options below.
Infused with a blue pigment to neutralize brassy tones in light to medium brunette hair for an overall cool tone. We don’t recommend this shade for highlighted hair.
Crafted with green pigment to neutralize warm red and orange tones in brunette to black hair for an overall cool tone. We don’t recommend this shade for highlighted hair.
- Neutralizes hair in 10 minutes
- Double the pigment load of pigmented Conditioners
- Tone will evolve with each wash
- Masque first to offset brass
- Use pigmented Conditioner each wash, to maintain your Masque color
- Conditioner has half the pigment load of a pigmented Masque
- Conditioner may not transform unwanted brass when used without Masque
- Before applying, section your hair as shown here.
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Wearing included gloves, apply Masque, combing through for even coverage.
- For rich color results: apply on clean dry hair.
- For softer results: apply on towel-dried hair.
- Let sit for up to 10 minutes.
- Work Masque into a lather and rinse.
- Style as you normally would.
- Use your Masque again when you need to tone brassy strands or give your hair extra nourishment
Neutralizer for
Blonde, Gray, and
White Hair FAQs
What are Neutralizers, and how do they work?
Neutralizers are pigments added to your hair care products to help counteract unwanted tones. You’ll notice that green and red are opposite each other on the color wheel. This means that when combined, they cancel each other out. For example, if you’re a brunette trying to reduce red tones, you’d select a green neutralizing pigment.
What’s the difference between Neutralizing Conditioners and Masques versus shampoos?
Shampoo focuses on cleaning the hair and removing product build-up, which can get in the way of an even color result. Neutralizing Conditioners and Masques are better suited to deposit pigment since they’re applied to clean hair.
Here at AURA our pigmented Masques contain double the pigment of our pigmented Conditioners to offer an instant color transformation after one use. Our pigmented Conditioners are meant for maintenance rather than full transformation.
What makes AURA pigmented products different from others on the market?
We are the first and only personalized hair care brand to offer temporary pigments. Unlike many pre-mixed products, our hair care products are made to order and are carefully formulated for your hair type and goals. The option to add pigment to your personalized care is completely unique to AURA.
What are warm and brassy tones?
Think red, orange, and golden tones in your natural or dyed hair color. Warm tones result from overprocessing hair, showering in hard water, exposure to the sun and chlorine, and hair color fading over time.
Will AURA Neutralizers stain?
Our Neutralizing pigments are semi-permanent, so you shouldn’t see any permanent staining. Any light stains should easily wash out of fabrics and wipe away from surfaces with a household cleanser.
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