Color Enhancing Pigments
Unlock the magic of endless possibilities with personalized hair care that allows you to add a semi-permanent, color enhancing pigment to your Ritual and is also designed for your hair goals and lifestyle. Whether you want to try bright pink for a special event or maintain your rich, brunette hair color between salon visits, our Pigmented Conditioners and Masques can transform and enhance any hair color.
Unlock the magic of endless possibilities with personalized hair care that allows you to add a semi-permanent, color enhancing pigment to your Ritual and is also designed for your hair goals and lifestyle.
Pigments for your personality
Your hair color can transform your look but also how you see yourself. See how our AURA Ambassadors transformed and enhanced their hair color with our semi-permanent pigments.
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Sofie
Sofie
Natural Hair Color:
Light Blonde
AURA Pigment:
Soft Jaipur Rose
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Olivia
Olivia
Natural Hair Color:
Dark Brunette
AURA Pigment:
Copper Golden
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Charlotte
Charlotte
Natural Hair Color:
Medium Blonde
AURA Pigment:
Soft French Lavender
Sofie
Natural Hair Color:
Light Blonde
AURA Pigment:
Soft Jaipur Rose
Olivia
Natural Hair Color:
Dark Brunette
AURA Pigment:
Copper Golden
Charlotte
Natural Hair Color:
Medium Blonde
AURA Pigment:
Soft French Lavender
Explore color possibilities
FANTASY SHADES
CLASSIC SHADES
Step out of the ordinary and experience our Fantasy shades that can transform your hair. Most shades are available in Soft, Vibrant, or Bold intensities.
Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.
Before
After
Before
After
Before
After
Before
After
Vibrant Rose Gold shown on pre-lightened blonde hair
FANTASY SHADES
CLASSIC SHADES
Step out of the ordinary and experience our Fantasy shades that can transform your hair. Most shades are available in Soft, Vibrant, or Bold intensities.
Color Rose Gold
Rose GoldMonaco MagentaJaipur RoseHawaiian CoralSaharan CopperGranada RedLondon RedArctic GrayPacific PeriwinkleSantorini BlueIrish LilacFuji FuchsiaTulum PinkSalmon PinkSpanish CopperSonoma RedCairo YellowMaldives TealCalifornia IndigoBaltic GreenFrench LavenderKyoto PurpleMiami PinkRoman CopperCroatian Copper
Intensity: Vibrant
Select your desired intensity
Medium finish and lastingness, most vibrant on pre-lightened and light to medium hair colors.
Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.
Color: Rose Gold
Light BlondeMedium BrunetteGoldenGolden CopperIntense CopperGolden MahoganyRedMahoganyRed MahoganyMahogany CopperDark BlondeDark BrunetteWarm BeigeCopper GoldenCopper AshCopper MahoganyRed CopperChocolateMahogany RedPearl MahoganyLight BrunetteBlackAsh BlondeCopperAsh CopperCopper RedMahogany GoldenPearl CopperRed PearlIntense Pearl
Pigmented Conditioner
vs. Masque
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Pigmented Conditioner
vs. Masque -
Conditioner
Maintains your desired color over time
Use daily or as needed, and leave on for 3-4 minutes before rinsing
Use on wet hair
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Masque
Instantly transforms or enhances your hair color in one use
Use weekly or bi-weekly, and leave on for 10-15 minutes before rinsing
Use on dry or towel-dried hair
Our Possibilities Promise
Our unlimited formula combinations, thoughtfully-sourced ingredients, and environmentally-conscious practices bring the magic of your mirror moments to life. All crafted by our diverse team who puts you and the planet first, promising a world of endless possibilities for all.
Our unlimited formula combinations, thoughtfully-sourced ingredients, and planet-first practices bring magic to your mirror moments.
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Vegan
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Cruelty Free
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Sustainable Materials
Color enhancers knowledge
Why doesn’t AURA offer a color enhancing, pigmented Shampoo?
AURA Shampoos are focused on cleansing, while our Conditioners and Masques are designed to add temporary color or neutralize unwanted tones. Each of our products focuses deeply on its intended goal, so our customers achieve the best results.
Do I have to get a color enhancing pigment in my AURA Conditioner or Masque?
Definitely not. It’s completely optional based on your hair goals. If you decide to pass on pigment now, you can always add one into your future formula. Looking to neutralize brassy tones? See all the magic our Neutralizers have to offer.
What’s the difference between AURA’s Fantasy, Classic, and neutralizing pigment options?
Fantasy pigments include non-natural hair colors like pink, purple, or blue.
Classic pigments are designed to enhance or refresh traditional hair colors.
Neutralizing pigments are made to offset any unwanted warm tones in your hair.
How do I use my AURA color enhancing, pigmented Masque and Conditioner?
Pigmented Masques: Put on the provided gloves and work your pigmented Masque through your clean and dry, or towel-dried, hair in sections from roots to ends. Let it sit for 10-15 minutes, then rinse. You should see an instant color transformation.
Pigmented Conditioners: Apply your Conditioner each time you shampoo your hair to maintain the richness of your pigment over time. To avoid any potential hand stains, wear gloves during this process.
To learn more about our color enhancing pigments, visit our support pages.
Explore personalization
Create your products with or without pigment.
Lush Shower Essential
Conditioner
Rejuvenating Hair Treatment