Every hair day feels magical when you’ve achieved the right tone. We integrate neutralizing pigment directly into your personalized hair care Ritual so that your products tone and help you achieve your hair goals—from moisture to color protection—all at once. Add one of our three Neutralizers to your Conditioner and Masque to start your hair journey.
Every hair day feels magical when you’ve achieved the right tone and hair goals with personalized hair care. Add one of our three temporary Neutralizers to your Conditioner and Masque to offset unwanted tones in your hair.
Enriched with purple pigment to neutralize brassy tones, this formula offsets warm tones in blonde, gray, and white hair for an overall cool tone. This can also be used to tone highlights.
Infused with a blue pigment to neutralize brassy tones in light to medium brunette hair for an overall cool tone. We don’t recommend this shade for highlighted hair.
Crafted with green pigment to neutralize warm red and orange tones in brunette to black hair for an overall cool tone. We don’t recommend this shade for highlighted hair.
Maintains your desired tone from wash to wash
Use daily or as needed, and leave on for 3-4 minutes before rinsing
Use on wet hair
Transforms the tone of your hair in one use
Use weekly or bi-weekly, and leave on for up to 10 minutes before rinsing
Use on dry or towel-dried hair
What are Neutralizers, and how do they work?
Neutralizers are pigments added to your hair care products to help counteract unwanted tones. You’ll notice that green and red are opposite each other on the color wheel. This means that when combined, they cancel each other out. For example, if you’re a brunette trying to reduce red tones, you’d select a green neutralizing pigment.
What are brassy or warm tones?
Think red, orange, and golden tones in your natural or dyed hair color. Warm tones result from overprocessing hair, showering in hard water, exposure to the sun and chlorine, and hair color fading over time.
Why do I want a neutralizing Conditioner and Masque?
Shampoos cleanse and remove impurities, while Conditioners and Masques nourish, leaving hair shiny and healthy. Adding a neutralizing pigment to your Conditioner and Masque allows your clean hair follicles to open and take in the most pigment and nourishment before snapping shut. The result? Healthier-looking, shiny hair, and the perfect tone.
What’s the difference between neutralizing Conditioners and Masques vs. Shampoos?
Neutralizing Shampoos: Cleanse and remove impurities
Neutralizing Conditioners and Masques: Deposit pigment to your freshly cleaned hair without washing it out
How do I use AURA products with a Neutralizer?
Depending on your level of brassiness, we recommend using your Masque every other wash or bi-weekly for about 10 minutes, and using your Conditioner to help maintain as often as you like for 3-4 minutes. The steps:
Cleanse
Condition and let it set
Rinse and say goodbye to brass
To learn more about how Neutralizers work, visit our support pages.
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Our unlimited formula combinations, thoughtfully-sourced ingredients, and environmentally-conscious practices bring the magic of your mirror moments to life. All crafted by our diverse team who puts you and the planet first, promising a world of endless possibilities for all.
Our unlimited formula combinations, thoughtfully-sourced ingredients, and planet-first practices bring magic to your mirror moments.
Vegan
Cruelty Free
Sustainable Materials
Create your products with or without pigment.
