AURA personalized hair mask with london red pigment
AURA london red hair mask before and after swatches on various blonde and brunette hair shades
AURA personalized hair mask jar
  • AURA personalized hair mask with london red pigment thumbnail
  • AURA london red hair mask before and after swatches on various blonde and brunette hair shades thumbnail
  • AURA personalized hair mask jar thumbnail

London Red Masque

8 fl oz | $28.00

Achieve an enchanting London Red Fantasy shade with our personalized London Red Masque that is formulated based on your exact hair goals and needs.

Transforms in 10-15 min.
Washes out over time
Personalized intensities

  • If you're not loving your AURA, we'll make it right

  • Vegan
    formulas

  • Paraben-, SLS-, and SLES-free

  • Cruelty-free products and practices

  • Packaging made with recycled materials

Your AURA, Your Way

IMAGINE

Vibrant London Red

on your hair

Vibrant London Red

AURA Insight: Our semi-permanent pigments aren’t intended to cover gray hair and won’t lift or lighten hair color.

BEFORE
AFTER
On pre-lightened blonde hair
On pre-lightened blonde hair
On light blonde hair
On light blonde hair
On dark blonde/light brunette hair
On dark blonde/light brunette hair
On dark brunette hair
On dark brunette hair

AURA Insight: Our semi-permanent pigments aren’t intended to cover gray hair and won’t lift or lighten hair color.

Explore color possibilities

London Red is only one of our temporary pigment options. Discover all of our Fantasy and Classic shades below.

FANTASY SHADES CLASSIC SHADES

Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.

Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.

Before After
Before After
Before After
Before After

Vibrant London Red shown on pre-lightened blonde hair

FANTASY SHADES CLASSIC SHADES

Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.

Color: London Red

Rose GoldMonaco MagentaJaipur RoseHawaiian CoralSaharan CopperGranada RedLondon RedArctic GrayPacific PeriwinkleSantorini BlueIrish LilacFuji FuchsiaTulum PinkSalmon PinkSpanish CopperSonoma RedCairo YellowMaldives TealCalifornia IndigoBaltic GreenFrench LavenderKyoto PurpleMiami PinkRoman CopperCroatian Copper

Intensity: Vibrant

Select your desired intensity
     

Medium finish and lastingness, most vibrant on pre-lightened and light to medium hair colors.

Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.

Color: : London Red

Light BlondeMedium BrunetteGoldenGolden CopperIntense CopperGolden MahoganyRedMahoganyRed MahoganyMahogany CopperDark BlondeDark BrunetteWarm BeigeCopper GoldenCopper AshCopper MahoganyRed CopperChocolateMahogany RedPearl MahoganyLight BrunetteBlackAsh BlondeCopperAsh CopperCopper RedMahogany GoldenPearl CopperRed PearlIntense Pearl
Transform and let fade
TRANSFORM ONLY
Use just a pigmented Masque
  • Transforms hair in 10-15 minutes
  • Double the pigment load of pigmented Conditioners
  • Color fades with each wash
Transform and maintain
TRANSFORM
+
MAINTAIN
Use a pigmented Masque first, then a pigmented Conditioner
  • Masque first for transformation
  • Use Conditioner from wash to wash to maintain your Masque color
  • Conditioner has half the pigment load of Masque
  • Conditioner does not transform hair color on its own
 Select a pigmented Masque and Conditioner when you take our Quiz.
How to use your pigmented Masque
  1. Before applying, section your hair as shown here.
  2. Wearing included gloves, apply Masque, combing through for even coverage.
    • For rich color results: apply on clean dry hair.
    • For softer results: apply on towel-dried hair.
  3. Let sit for 10-15 minutes.
  4. Work Masque into a lather and rinse.
  5. Style as you normally would.
  6. Use your Masque again when you’d like to boost your pigmented color or give your hair extra nourishment.

London Red
Pigment FAQs

To get the most vibrant color, we recommend that you start with either a Vibrant or Bold intensity in your Masque paired with our pigmented Conditioner. Then, apply your pigmented Masque to clean, dry hair. Let it sit for 10 to 15 minutes (or as your personalized instructions suggest) before rinsing and shampooing at the roots if needed.

Fifteen minutes is the maximum amount of time needed for your pigment to adhere to your hair shaft. Anything longer than 15 minutes will not increase the intensity of your color and may even produce unexpected darkening. For the best results, follow your personalized instructions.

We are the first and only personalized hair care brand to offer temporary pigments. Unlike many pre-mixed products, our pigmented hair care products are made to order and are carefully formulated for your hair type and goals. You also have the option to choose whether you want Soft, Vibrant, or Bold intensities for your final color result.

While everyone’s hair will take our pigmented products differently, darker hair colors may not show our pigments as vibrantly as lighter hair colors. That being said, certain pigment shades will enhance darker hair colors beautifully or add a subtle dash of color that’s most visible in natural light. For specific pigment recommendations for darker hair colors, visit our blog.

If you find that your clothes, tile, or tub have a splash of temporary pigment on them, don’t panic. While the stain is fresh, throw your clothes in the wash or use a household cleaner to wipe up any mess. You can prevent stains by wearing a dark shirt when applying your Masque and have a dark towel nearby for any post-shower clean up.

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