Rice Bran Oil
Helps to prevent breakage, boosts strength, and locks in intense moisture.
Best Seller
Moisture Ritual
3-piece set | $84.00
Our signature three-step Moisture Ritual—featuring a Shampoo (10oz), Conditioner (10oz), and Masque (8oz)—is curated by our specialists to help hydrate strands while protecting your color.
Products work best together
Safe for color-treated hair
Moisturizes & shields color
You can add this curated hair Ritual directly to your cart as it is or personalize it to fit your needs.
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Patented, personalization technology
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Cruelty-free products and practices
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Thoughtfully sourced ingredients
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Paraben-, SLS-, and SLES-free
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Packaging made with recycled materials
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If you're not loving your AURA, we'll make it right
Our transformative ingredients
Discover the results-driven, 100% vegan ingredients in this curated Moisture Ritual
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Baobab Seed Oil
Nourishes the hair while antioxidants help to combat environmental stress.
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Hydrolyzed Quinoa
An antioxidant-rich powerhouse that defends from color fade, adds shine and aids in styling.
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Rice Bran Oil
Helps to prevent breakage, boosts strength, and locks in intense moisture.
-
Baobab Seed Oil
Nourishes the hair while antioxidants help to combat environmental stress.
-
Hydrolyzed Quinoa
An antioxidant-rich powerhouse that defends from color fade, adds shine and aids in styling.
how to use Moisture Ritual
how to use Moisture Ritual
Step 1. Wet hair and apply Shampoo from roots to ends and work into a lather. Rinse thoroughly.
Step 2. Follow with your Conditioner. Massage product through mid-length and ends for 2-3 minutes. Rinse thoroughly.
Step 3. Once a week, swap your Conditioner out for your Masque. Let the product sit for 5-10 minutes before rinsing.
Experience a best-selling formula
Experience a best-selling formula
"Awesome! My hair has more moisture and my curls are more uniform than ever."
- Jasmine H. (client)
As seen in
Finish with style
Hair Wrap Towel
3 piece set | $35.00
Crafted with premium microfiber, our luxuriously soft Hair Wrap Towel cuts down drying time while also helping to prevent breakage. Your hair is most vulnerable when it's wet so our specialists recommend investing in this gentle (and chic) towel for a frizz-free finish.
Elevate your daily routine
Moisture Ritual
FAQs
Are your products vegan and cruelty-free?
Yes, all AURA hair care products are vegan and cruelty-free, regardless of your final custom formulations. We’re also Leaping Bunny certified.
Is this Ritual safe for my color?
Protecting your hair color is a job we take seriously, so you’ll be happy to know that all of our Shampoos, Conditioners, and Masques are safe for your color. No matter the focus of your formula, your hair color is protected. If you’re looking for advanced color protection, we also offer a Color Protect Ritual or be sure to select this as a goal when you take our Quiz.
Can I use AURA Shampoo, Conditioner, Masque by themselves?
You can use your AURA Shampoo, Conditioner, and Masque alone, however, your best results will come from using all three products in your Ritual. When we create your AURA products, they are designed to work together to target your hair’s needs.
What does this best-selling Moisture Ritual smell like?
Our specialists have selected one of our most-loved aromas, Island Reverie. It's a tropical scent with notes of orange, sandalwood, and coconut.
I go through conditioners quickly. Do you have a solution for me?
No worries. If you’d like to replenish your hair care regularly, then we recommend selecting our Subscribe & Save option. We’ll ship your Ritual on your schedule, exactly when you need it, so you never run out. You can cancel or skip your order at any time in your account. Plus, you’ll receive an additional 15% off.
What is the difference between the Conditioner & Masque?
Although both are designed for your specific hair goals, our Masques are more concentrated treatments designed for weekly use, while our Conditioners are designed for daily use.
Do you offer a return policy?
Our specialists work hard to make sure you’re happy with every AURA Hair Care product you purchase. However, if you’re not satisfied with your products for any reason, we're happy to offer a complimentary reformulation or refund your purchase. All you have to do is contact us and we'll handle the rest.
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