Rosemary Leaf Extract
Soothes the scalp and helps to gently remove impurities.
The 3-Step
Hair Care Ritual
Experience the magic of a personalized Shampoo, Conditioner, and Masque, each custom-formulated specifically for your lifestyle, hair routine, and goals.
Personalized for you
Option to add temporary pigment
Scent and strength options
Starting at $67.00
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Vegan
formulas -
Paraben, SLS, and SLES free
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100% PCR bottles & jars
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Cruelty
free
A Ritual that’s all you
Every product in your Ritual is formulated based on your unique hair needs and goals.
Sofie's Ritual
GOALS
Color Protection, Repair
AROMA
Fragrance-free
PIGMENT
Vibrant Jaipur Rose
Maya's Ritual
GOALS
Enhance curls, Moisturize, Repair
AROMA
Botanical Dream, Light
PIGMENT
None
Cheyenne's Ritual
GOALS
Volumize, Moisturize
AROMA
Golden Sunrise, Strong
PIGMENT
Dark Brunette
Sofie's Ritual
GOALS
Color Protection, Repair
AROMA
Fragrance-free
PIGMENT
Vibrant Jaipur Rose
Maya's Ritual
GOALS
Enhance curls, Moisturize, Repair
AROMA
Botanical Dream, Light
PIGMENT
None
Cheyenne's Ritual
GOALS
Volumize, Moisturize
AROMA
Golden Sunrise, Strong
PIGMENT
Dark Brunette
What makes my products
personalized?
= Endless Possibilities
Our transformative ingredients
Your products may need to focus on soothing your scalp with volume, while your friend may need ingredients that work toward moisture and curl enhancement. Here are a few ingredients you may find in your formulas:
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Sacha Inchi Oil
Seals in hydration, smooths frizz and flyaways, and boosts shine.
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Apple Cider Vinegar
Smooths the cuticle to help boost shine and strengthen strands.
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Witch Hazel
Calming ingredient that helps remove buildup on the hair and scalp.
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Jojoba Oil
Boosts moisture, enhances shine, and offers a tangle-free finish.
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Argan Oil
Ultra-rich in antioxidants that boost hydration and add shine.
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Abyssinian Oil
Effortlessly soaks into the hair to enhance hydration, shine, and softness.
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Chia and Flaxseed Extracts
Packed with amino acids, this extract can form a flexible shield surrounding the strand to protect it from stress.
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Caffeine
Helps to promote soft, shiny strands while soothing the scalp.
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Celery Seed Extract
Restores balance to moisture levels and smooths strands.
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Chia Seed Oil
Conditions strands, adds shine, builds volume, and shields color from fading.
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Vitamin E
Helps to hydrate strands and shield hair color from fading.
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Hydrolyzed Quinoa
An antioxidant-rich powerhouse that defends from color fade, adds shine and aids in styling.
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Baobab Seed Oil
Nourishes the hair while antioxidants help to combat environmental stress.
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Hydrolyzed Soy Protein
Plant-powered protein that locks in hydration and boosts shine.
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Hydrolyzed Rice Protein
Helps strengthen the hair while adding radiant shine.
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Hydrolyzed Pea Protein
Protein rich in amino acids that strengthen while helping to seal in moisture.
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Vitamin B6
Helps balance oils and nourishes the skin and hair.
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Rosemary Leaf Extract
Soothes the scalp and helps to gently remove impurities.
-
Sacha Inchi Oil
Seals in hydration, smooths frizz and flyaways, and boosts shine.
-
Apple Cider Vinegar
Smooths the cuticle to help boost shine and strengthen strands.
-
Witch Hazel
Calming ingredient that helps remove buildup on the hair and scalp.
-
Jojoba Oil
Boosts moisture, enhances shine, and offers a tangle-free finish.
-
Argan Oil
Ultra-rich in antioxidants that boost hydration and add shine.
-
Abyssinian Oil
Effortlessly soaks into the hair to enhance hydration, shine, and softness.
-
Chia and Flaxseed Extracts
Packed with amino acids, this extract can form a flexible shield surrounding the strand to protect it from stress.
-
Caffeine
Helps to promote soft, shiny strands while soothing the scalp.
-
Celery Seed Extract
Restores balance to moisture levels and smooths strands.
-
Chia Seed Oil
Conditions strands, adds shine, builds volume, and shields color from fading.
-
Vitamin E
Helps to hydrate strands and shield hair color from fading.
-
Hydrolyzed Quinoa
An antioxidant-rich powerhouse that defends from color fade, adds shine and aids in styling.
-
Baobab Seed Oil
Nourishes the hair while antioxidants help to combat environmental stress.
-
Hydrolyzed Soy Protein
Plant-powered protein that locks in hydration and boosts shine.
-
Hydrolyzed Rice Protein
Helps strengthen the hair while adding radiant shine.
-
Hydrolyzed Pea Protein
Protein rich in amino acids that strengthen while helping to seal in moisture.
-
Vitamin B6
Helps balance oils and nourishes the skin and hair.
An aroma to remember
Get a feel for our six signature scents that you can add to your 3-step Ritual, along with the option to go fragrance free.
Botanical
Dream
Learn moreBotanical Dream
All-natural with notes of lavender and crushed mint leavesIMAGINE:Sipping mint tea at the center of a lavender field.
Moonlit
Stroll
Learn moreMoonlit Stroll
Notes of Green Apple, Blackberry, and SandalwoodIMAGINE:Taking a midnight walk through a crisp apple orchard.
Island
Reverie
Learn moreIsland Reverie
Notes of mandarin orange, coconut, and tonka beanIMAGINE:Drinking piña coladas and getting caught in the rain (don’t worry there’s a cabana).
Golden
Sunrise
Learn moreGolden Sunrise
Notes of orange, clary sage, and smooth vanillaIMAGINE:Sipping a chai tea latte in your favorite sunlit nook before Sunday brunch.
Sparkling
Essence
Learn moreSparkling Essence
Notes of cool mint, lotus, and muskIMAGINE:Picking from your garden of blooming flowers as the sun sets.
Forever
Generation
Learn moreForever Generation
Notes of musk, jasmine, and bergamotIMAGINE:Daydreaming at a tea shop with funky jazz playing in the background.
An aroma to remember
Get a feel for our six signature scents that you can add to your 3-step Ritual, along with the option to go fragrance free.
Botanical
Dream
Learn more
Dream
Learn more
Botanical Dream
All-natural with notes of lavender and crushed mint leaves
IMAGINE:
Sipping mint tea at the center of a lavender field.
Moonlit
Stroll
Learn more
Stroll
Learn more
Moonlit Stroll
Notes of Green Apple, Blackberry, and Sandalwood
IMAGINE:
Taking a midnight walk through a crisp apple orchard.
Island
Reverie
Learn more
Reverie
Learn more
Island Reverie
Notes of mandarin orange, coconut, and tonka bean
IMAGINE:
Drinking piña coladas and getting caught in the rain (don’t worry there’s a cabana).
Golden
Sunrise
Learn more
Sunrise
Learn more
Golden Sunrise
Notes of orange, clary sage, and smooth vanilla
IMAGINE:
Sipping a chai tea latte in your favorite sunlit nook before Sunday brunch.
Sparkling
Essence
Learn more
Essence
Learn more
Sparkling Essence
Notes of cool mint, lotus, and musk
IMAGINE:
Picking from your garden of blooming flowers as the sun sets.
Forever
Generation
Learn more
Generation
Learn more
Forever Generation
Notes of musk, jasmine, and bergamot
IMAGINE:
Daydreaming at a tea shop with funky jazz playing in the background.
Explore color possibilities
Discover our Fantasy and Classic pigment shades that you can add to your Conditioner or Masque. All shades are optional and temporary, meaning they’ll wash out over time.
FANTASY SHADES
CLASSIC SHADES
Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.
Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.
Before
After
Before
After
Before
After
Before
After
Vibrant Rose Gold shown on pre-lightened blonde hair
FANTASY SHADES
CLASSIC SHADES
Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.
Color: Rose Gold
Rose GoldMonaco MagentaJaipur RoseHawaiian CoralSaharan CopperGranada RedLondon RedArctic GrayPacific PeriwinkleSantorini BlueIrish LilacFuji FuchsiaTulum PinkSalmon PinkSpanish CopperSonoma RedCairo YellowMaldives TealCalifornia IndigoBaltic GreenFrench LavenderKyoto PurpleMiami PinkRoman CopperCroatian Copper
Intensity: Vibrant
Select your desired intensity
Medium finish and lastingness, most vibrant on pre-lightened and light to medium hair colors.
Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.
Color: : Rose Gold
Light BlondeMedium BrunetteGoldenGolden CopperIntense CopperGolden MahoganyRedMahoganyRed MahoganyMahogany CopperDark BlondeDark BrunetteWarm BeigeCopper GoldenCopper AshCopper MahoganyRed CopperChocolateMahogany RedPearl MahoganyLight BrunetteBlackAsh BlondeCopperAsh CopperCopper RedMahogany GoldenPearl CopperRed PearlIntense Pearl
Integrated neutralizers
Add one of our three Neutralizers to your personalized Conditioner or Masque, and achieve the ideal, non-brassy tone in any hair color.
Neutralizer for
Blonde, Gray, and White hair Enriched with purple pigment to neutralize brassy tones, this formula offsets warm tones in blonde, gray, and white hair for an overall cool tone. This can also be used to tone highlights.
Neutralizer for
Brunette hair Infused with a blue pigment to neutralize brassy tones in light to medium brunette hair for an overall cool tone. We don’t recommend this shade for highlighted hair.
Neutralizer for
Dark Brunette to Black Hair Crafted with green pigment to neutralize warm red and orange tones in brunette to black hair for an overall cool tone. We don’t recommend this shade for highlighted hair.
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