Smooth Ritual

Yes, all AURA hair care products are vegan and cruelty-free, regardless of your final custom formulations. We’re also Leaping Bunny certified.

Protecting your hair color is a job we take seriously, so you’ll be happy to know that all of our Shampoos, Conditioners, and Masques are safe for your color. No matter the focus of your formula, your hair color is protected. If you’re looking for advanced color protection, we also offer a Color Protect Ritual or be sure to select this as a goal when you take our Quiz.

You can use your AURA Shampoo, Conditioner, and Masque alone, however, your best results will come from using all three products in your Ritual. When we create your AURA products, they are designed to work together to target your hair’s needs.

Our specialists have selected one of our most-loved aromas, Island Reverie. It's a tropical scent with notes of orange, sandalwood, and coconut.

No worries. If you’d like to replenish your hair care regularly, then we recommend selecting our Subscribe & Save option. We’ll ship your Ritual on your schedule, exactly when you need it, so you never run out. You can cancel or skip your order at any time in your account. Plus, you’ll receive an additional 15% off.

Although both are designed for your specific hair goals, our Masques are more concentrated treatments designed for weekly use, while our Conditioners are designed for daily use.

Our specialists work hard to make sure you’re happy with every AURA Hair Care product you purchase. However, if you’re not satisfied with your products for any reason, we're happy to offer a complimentary reformulation or refund your purchase. All you have to do is contact us and we'll handle the rest.