Sonoma Red Masque
8 fl oz | $28.00
Achieve an enchanting Sonoma Red Fantasy shade with our personalized Sonoma Red Masque that is formulated based on your exact hair goals and needs.
-
If you're not loving your AURA, we'll make it right
-
Vegan
formulas -
Paraben-, SLS-, and SLES-free
-
Cruelty-free products and practices
-
Packaging made with recycled materials
Vibrant Sonoma Red
Vibrant Sonoma Red
AURA Insight: Our semi-permanent pigments aren’t intended to cover gray hair and won’t lift or lighten hair color.
AURA Insight: Our semi-permanent pigments aren’t intended to cover gray hair and won’t lift or lighten hair color.
Explore color possibilities
Sonoma Red is only one of our temporary pigment options. Discover all of our Fantasy and Classic shades below.
Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.
Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.
Before
After
Before
After
Before
After
Before
After
Vibrant Sonoma Red shown on pre-lightened blonde hair
Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.
Color: Sonoma Red
Intensity: Vibrant
Medium finish and lastingness, most vibrant on pre-lightened and light to medium hair colors.
Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.
Color: : Sonoma Red
- Transforms hair in 10-15 minutes
- Double the pigment load of pigmented Conditioners
- Color fades with each wash
- Masque first for transformation
- Use Conditioner from wash to wash to maintain your Masque color
- Conditioner has half the pigment load of Masque
- Conditioner does not transform hair color on its own
- Before applying, section your hair as shown here.
-
Wearing included gloves, apply Masque, combing through for even coverage.
- For rich color results: apply on clean dry hair.
- For softer results: apply on towel-dried hair.
- Let sit for 10-15 minutes.
- Work Masque into a lather and rinse.
- Style as you normally would.
- Use your Masque again when you’d like to boost your pigmented color or give your hair extra nourishment.
Sonoma Red
Pigment FAQs
How can I get the most vibrant color results?
To get the most vibrant color, we recommend that you start with either a Vibrant or Bold intensity in your Masque paired with our pigmented Conditioner. Then, apply your pigmented Masque to clean, dry hair. Let it sit for 10 to 15 minutes (or as your personalized instructions suggest) before rinsing and shampooing at the roots if needed.
If I leave my pigmented Masque on longer, will it change my result?
Fifteen minutes is the maximum amount of time needed for your pigment to adhere to your hair shaft. Anything longer than 15 minutes will not increase the intensity of your color and may even produce unexpected darkening. For the best results, follow your personalized instructions.
What makes AURA pigmented products different from others on the market?
We are the first and only personalized hair care brand to offer temporary pigments. Unlike many pre-mixed products, our pigmented hair care products are made to order and are carefully formulated for your hair type and goals. You also have the option to choose whether you want Soft, Vibrant, or Bold intensities for your final color result.
I have darker hair, what can I expect with your pigmented products?
While everyone’s hair will take our pigmented products differently, darker hair colors may not show our pigments as vibrantly as lighter hair colors. That being said, certain pigment shades will enhance darker hair colors beautifully or add a subtle dash of color that’s most visible in natural light. For specific pigment recommendations for darker hair colors, visit our blog.
Will AURA pigmented products stain?
If you find that your clothes, tile, or tub have a splash of temporary pigment on them, don’t panic. While the stain is fresh, throw your clothes in the wash or use a household cleaner to wipe up any mess. You can prevent stains by wearing a dark shirt when applying your Masque and have a dark towel nearby for any post-shower clean up.
JOIN US ON SOCIAL
#shareyouraura
