Endless possibilities
Adjust your formula whenever you like—from seasonal hair needs and lifestyle changes to your desire for a new fragrance or color.
Transform your mirror moments and embrace your effortless beauty.
Explore endless possibilities.
We get to know you and your goals through our Quiz, so we can create a hair care Ritual that’s personalized to you with endless ingredient combinations, temporary pigments, and aromas.
We get to know you and your hair goals through our Quiz to create a personalized Ritual for your needs.
Best Sellers Collection
Featuring some of our most-loved formulas, these giftable products are ready to purchase.
Adjust your formula whenever you like—from seasonal hair needs and lifestyle changes to your desire for a new fragrance or color.
Temporarily transform, enhance, or tone your hair color with our optional Fantasy shades, Classic shades, and Neutralizers.
Our planet-conscious practices and recycled packaging breathe life into our vegan formulas by reducing our carbon footprint.
A gentle personalized cleanser designed to set the stage for your hair goals.
A nourishing conditioner personalized to fit your exact needs.
A rejuvenating personalized treatment focused on unlocking your dream hair.
A gentle personalized cleanser designed to set the stage for your hair goals.
A nourishing conditioner personalized to fit your exact needs.
A rejuvenating personalized treatment focused on unlocking your dream hair.
Meet our Ambassadors and learn what makes their formulas unique.
Dry, tight curls
Learn moreCoily, frizzy hair
Learn moreFine, wavy hair
Learn moreThick, straight hair
Learn moreFrizzy, curly hair
Learn moreDry, tight curls
Learn moreCoily, frizzy hair
Learn moreFine, wavy hair
Learn moreThick, straight hair
Learn moreFrizzy, curly hair
Learn moreFrom our vegan and cruelty-free ingredients to our sustainability standards, our vision is to make the world a little more luminous.
Free Shipping will be automatically applied to all orders over $60 before tax.
Set separate delivery schedules for products. Skip or cancel anytime.