Endless possibilities
Adjust your formula whenever you like—from seasonal hair needs and lifestyle changes to your desire for a new fragrance or color.
Personalized Hair Care with
Endless Possibilities
Transform your mirror moments and embrace your effortless beauty.
Personalized
Hair Care
Explore endless possibilities.
Personalized to you
We get to know you and your goals through our Quiz, so we can create a hair care Ritual that’s personalized to you with endless ingredient combinations, temporary pigments, and aromas.
We get to know you and your hair goals through our Quiz to create a personalized Ritual for your needs.
Best Sellers Collection
Achieve your dream hair
Featuring some of our most-loved formulas, these giftable products are ready to purchase.
Making hair care magical
-
-
Shades for days
Temporarily transform, enhance, or tone your hair color with our optional Fantasy shades, Classic shades, and Neutralizers.
-
Sustainable spirit
Our planet-conscious practices and recycled packaging breathe life into our vegan formulas by reducing our carbon footprint.
Create your Ritual
-
Shampoo
A gentle personalized cleanser designed to set the stage for your hair goals.
-
Conditioner
A nourishing conditioner personalized to fit your exact needs.
-
Masque
A rejuvenating personalized treatment focused on unlocking your dream hair.
Shampoo
A gentle personalized cleanser designed to set the stage for your hair goals.
Conditioner
A nourishing conditioner personalized to fit your exact needs.
Masque
A rejuvenating personalized treatment focused on unlocking your dream hair.
A Ritual that’s all you
Meet our Ambassadors and learn what makes their formulas unique.
-
GraceDry, tight curls
Learn more -
MayaCoily, frizzy hair
Learn more -
SofieFine, wavy hair
Learn more -
AbiaThick, straight hair
Learn more -
CharlotteFrizzy, curly hair
Learn more
Grace
Dry, tight curls
Learn more Maya
Coily, frizzy hair
Learn more Sofie
Fine, wavy hair
Learn more Abia
Thick, straight hair
Learn more Charlotte
Frizzy, curly hair
Learn more
The meaning behind the magic
From our vegan and cruelty-free ingredients to our sustainability standards, our vision is to make the world a little more luminous.
Share your AURA
aurahaircare
Ways to Save
Free Shipping on all orders over $60.
Free Shipping will be automatically applied to all orders over $60 before tax.
Get 15% OFF this order when you select autoship.
Set separate delivery schedules for products. Skip or cancel anytime.
